Lars joined the insurance industry in 2004, initially as the NZ Sales Manager for a global German insurer before joining the Senior Executive team at NZ’s largest private health insurer, where he spent 13 years leading the sales, marketing and product teams.  Throughout his career he has also held a number of General Management & Executive roles in other industries.

Due to his experience, Lars can assist SME and Corporate businesses to increase their productivity and employee retention through the design and implementation of customised employee benefit programmes.  He can also assist individuals with their own personal protection needs.

Lars holds a New Zealand Certificate in Financial Services - (Life and Health Insurance).

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